0:00 – Hour 3 of the Annual Shill Phone-in Show gets its first caller
1:00 – Dave opens the show and makes some very thin excuses for the
frequency of Shill releases.
1:37 – Dave introduces Shill’s new Sponsor Zombo.com and blames Doug’s
inept finger for creating Shill – The Lost Tapes
3:05 – <shill>Zombo.com magically gets worked into the conversation</
shill> We prove to Joe Jaffe that the 30-second spot is not dead!
3:39 -Dave goes off on a rant about the perpetual 101 discussions at conferences, meetups and blog posts. Social media “experts” asking questions they know the answers to and writing blog posts that have been written over and over again is lame and embarrassing. He proceeds to pucker up and kiss the mighty Steve Rubel’s New York Jets loving rear.
7:00 – Doug wonders why social media experts sit through introduction to podcasting sessions at conferences. Flashes the SM gang sign. He could be whiter, but then he’d pee snowflakes.
8:10 – Doug suggests there are two types of social media practitioner: Doers who are getting shit done for clients and Time Lords.
9:20 – Dave says that social media evangelists are crawling up their own asses due to all the hand-wringing around Forrester’s report showing how low the trust in corporate blogs is. The boys agree that if you think blogging is inherently trustworthy, you are an idiot. Blogs aren’t trustworthy. People are trustworthy.
11:25 – Doug recounts a conversation he had with a former ink-stained wretch. “These bloggers can’t be trusted,” said the reporter in question. Of course they can’t…neither can reporters.
12:45 – Doug is pretty sure Viagra spelled wrong will help him with his ED problems.
13:00 – Dave and Doug put their personal brands on the line and discuss the ridiculousness of the personal brand concept. The whole “good try”, “everyone’s a winner” Special Olympics of blogging is annoying and holding evolution back.
14:32 – Doug wants to inaugurate the “thanks for coming out social media participation award.” It’s given to people who make pathetic tries.
15:45 – There’s discussion about recent polls and the kool-aid soaked belief that marketing cuts, means more money for social media. Uh, no it doesn’t. Cuts come across the board. Don’t buy that new Hyundai yet. Alec Baldwin will be sent on a mission of mercy from downtown, from Mitch and Murray, to adjust your attitudes.
21:10 – Dave recounts a boring story about a Share This button. Seriously, the show you’ve waited months for has devolved into this.
24:24 – There is some concern that the show is not quite profane enough. Dave does his best to get a NC-17 rating applied by iTunes.
24:30 – Doug puts in a shameless plug for Shill sponsor, Zombo.com. That’s Zombo.com. Zombo. Dot. Com.
24:58 – Doug’s back-of-matchbook broadcasting school technique comes through as he mangles the closing again…
26:06 – This is the part where we play the post-roll Zombo.com sponsor ad.
27:54 – And like hemorrhoid surgery on podcasting’s pasty white butt, Shill is lanced and comes to a close with excruciating pain, yet anticipation of sweet relief until the next flare up.