00:00 A key insight into how the show is made is revealed or Doug takes a cheap shot at Dave? You be the judge.
1:14 Results of Shill’s first and last ever focus group with our listener. Turns out you hate the show and the feeling is mutual and thus Shill lurches out of the gates, like a sprinter with a gammy leg.
3:25 Dave brings out the obligatory Glengarry Glen Ross reference and then tells Doug he has the worst haircut in his whole office – Doug works from home and his dog feels insulted. Dave reveals that the Shill research team have yet to show up for work.
5:16 The frequency of Shill episodes is discussed and soundly blamed upon Jones and his alcoholic neighbors. Dave pointlessly name drops Steve Rubel, admits to swilling domestic suds, and sleeping around. Doug barfs.
8:01 Dave finally gets to the point of the episode: NBC Olympic-sized media research project. NBC unleashes the research hounds on how people consume the Olympics in a desperate (or perhaps brilliant) effort to figure out how audiences gorge on the content. Will it prove NBC’s inevitable irrelevance?
10:45 Doug believes that the Olympics is an interesting case, but may be too unique to be applicable to back episodes of Everybody Love Raymond.
12:30 Dave gets cynical about whether NBC will actually reveal their soiled underpants. Doug says one way or another the stench will reach everyone’s nostrils.
14:30 Doug reminds the listener (needlessly) that even though most TV sucks, there is still a lot of money growing in the analogue trees and quotes someone much smarter saying “don’t trade analogue dollars for digital pennies yet”- UCG still needs to push out some greenbacks. Dave figures there have been no winners yet in the Social Media lottery.
17:01 Doug suggests that the Olympic media coverage should be amateurs-only event with the likes of Robert Scoble and his cell phone camera broadcasting to the world. Let’s see how long before we all start screaming for big budget mass media pros.
19:00 Dave claims his favourite Olympic sport is the 24 Hour Cash Grab Relay and proceeds to crap all over the Olympic ideals. Research again lets down the hosts, by being unable to answer basic questions. Doug admits to being current affairs ignorant, culturally obtuse, and perhaps somewhat less than a man. An on-air spat ensues regarding topics sprung at the last minute on unsuspecting co-hosts.
22:40 Dave and Doug profess their loathing for opening ceremonies and other forms of half-time shows. Dave refuses to watch any half-time shows unless they show some nudity and proposes synchronized swimming as a pre-requisite for watching the rest of the Olympics.
24:31 Doug beats the “amateurs should cover the games” drum again and Dave pops his bubble resoundingly by reminding him of the amateur podcasts they listen to – Doug tucks his tail between his legs.
25:30 Another spat breaks out over tonight’s topic, where Doug cleverly lures Dave into making a sexist comment. Please send complaints to email@example.com.
26:35 Dave apologizes to Shel Israel for running out of time and being unable to play his comment. And like a mammoth going for a dip in the tar pit, Shill struggles helplessly before marking its demise with a few oily bubbles on the surface.