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	<title>Comments on: Shill Podcast &#8211; Old Media Rules or New Media Game</title>
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	<link>http://www.shillpodcast.com/shill-podcast-old-media-rules-or-new-media-game/</link>
	<description>This is Shill... a marketing podcast where we\'re not afraid to talk about the stuff that needs be talked about in PR, advertising and digital marketing with David Jones and Doug Walker</description>
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		<title>By: Podcast Of The Month: April &#171; Unique-Frequency</title>
		<link>http://www.shillpodcast.com/shill-podcast-old-media-rules-or-new-media-game/comment-page-1/#comment-51</link>
		<dc:creator>Podcast Of The Month: April &#171; Unique-Frequency</dc:creator>
		<pubDate>Wed, 07 May 2008 13:37:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.shillpodcast.com/shill-podcast-old-media-rules-or-new-media-game/#comment-51</guid>
		<description>[...] Shill #6 meandered a little this month, but still a worthwhile discussion about whether there&#8217;s any value in re-posting news. [...]</description>
		<content:encoded><![CDATA[<p>[...] Shill #6 meandered a little this month, but still a worthwhile discussion about whether there&#8217;s any value in re-posting news. [...]</p>
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		<title>By: Daryl Tay</title>
		<link>http://www.shillpodcast.com/shill-podcast-old-media-rules-or-new-media-game/comment-page-1/#comment-46</link>
		<dc:creator>Daryl Tay</dc:creator>
		<pubDate>Thu, 17 Apr 2008 17:14:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.shillpodcast.com/shill-podcast-old-media-rules-or-new-media-game/#comment-46</guid>
		<description>I gotcha points, Doug. Thanks for that.

Damn I gotta stop being one of those pesky listeners that just keep coming back.

;)</description>
		<content:encoded><![CDATA[<p>I gotcha points, Doug. Thanks for that.</p>
<p>Damn I gotta stop being one of those pesky listeners that just keep coming back.</p>
<p> <img src='http://www.shillpodcast.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: Douglas Walker</title>
		<link>http://www.shillpodcast.com/shill-podcast-old-media-rules-or-new-media-game/comment-page-1/#comment-45</link>
		<dc:creator>Douglas Walker</dc:creator>
		<pubDate>Thu, 17 Apr 2008 16:28:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.shillpodcast.com/shill-podcast-old-media-rules-or-new-media-game/#comment-45</guid>
		<description>We are doing our best to alienate the listener, but he just keeps on coming back.

Personally, I think there is a big difference betweent distilling and regurgitating. Distilling means you are taking out of it what is important to you and feeding it to your audience, regurgitating means you are saying whatever your source said.

Distilling is always fine in my books, because the writier is acting as an editor and providing value by summarizing, in this case a whiny marketing podcast. However if all one does is distill, then you better be really good at it.

Regurgitating in my mind is usually wrong, because you are rarely adding any value. In my mind the only time it is a good thing is when you are really opening up a new audience. So for example pointing to a technology post from an architectural blog and briefly discussing the relevance is cool versus yet another tech blog pointing to a &quot;good&quot; Tech Crunch article.</description>
		<content:encoded><![CDATA[<p>We are doing our best to alienate the listener, but he just keeps on coming back.</p>
<p>Personally, I think there is a big difference betweent distilling and regurgitating. Distilling means you are taking out of it what is important to you and feeding it to your audience, regurgitating means you are saying whatever your source said.</p>
<p>Distilling is always fine in my books, because the writier is acting as an editor and providing value by summarizing, in this case a whiny marketing podcast. However if all one does is distill, then you better be really good at it.</p>
<p>Regurgitating in my mind is usually wrong, because you are rarely adding any value. In my mind the only time it is a good thing is when you are really opening up a new audience. So for example pointing to a technology post from an architectural blog and briefly discussing the relevance is cool versus yet another tech blog pointing to a &#8220;good&#8221; Tech Crunch article.</p>
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		<title>By: Daryl Tay</title>
		<link>http://www.shillpodcast.com/shill-podcast-old-media-rules-or-new-media-game/comment-page-1/#comment-44</link>
		<dc:creator>Daryl Tay</dc:creator>
		<pubDate>Thu, 17 Apr 2008 13:04:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.shillpodcast.com/shill-podcast-old-media-rules-or-new-media-game/#comment-44</guid>
		<description>I cannot wait to be intentionally driven away.

Seriously though, David you know I mention you guys in the podcasts I listen to every month, and Shill #6 makes me wonder if I&#039;m just regurgitating it and re-distilling information.

I do that because I think it&#039;s a great podcast and want to share it (which is probably the same lame excuse the bloggers who post &quot;X said this, here&#039;s the link&quot; give). 

Whaddya think?</description>
		<content:encoded><![CDATA[<p>I cannot wait to be intentionally driven away.</p>
<p>Seriously though, David you know I mention you guys in the podcasts I listen to every month, and Shill #6 makes me wonder if I&#8217;m just regurgitating it and re-distilling information.</p>
<p>I do that because I think it&#8217;s a great podcast and want to share it (which is probably the same lame excuse the bloggers who post &#8220;X said this, here&#8217;s the link&#8221; give). </p>
<p>Whaddya think?</p>
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		<title>By: David Jones</title>
		<link>http://www.shillpodcast.com/shill-podcast-old-media-rules-or-new-media-game/comment-page-1/#comment-43</link>
		<dc:creator>David Jones</dc:creator>
		<pubDate>Sun, 13 Apr 2008 00:16:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.shillpodcast.com/shill-podcast-old-media-rules-or-new-media-game/#comment-43</guid>
		<description>Colin...you&#039;re finally getting Shill after 6 episodes.  We fully intend to suffer in obscurity for our art.  

The master plan is to actually reach a certain milestone of listenership and see if we can intentionally drive them away.  We figure it&#039;ll be a novel concept in social medai since most other podcasts unintentionally drive people away.</description>
		<content:encoded><![CDATA[<p>Colin&#8230;you&#8217;re finally getting Shill after 6 episodes.  We fully intend to suffer in obscurity for our art.  </p>
<p>The master plan is to actually reach a certain milestone of listenership and see if we can intentionally drive them away.  We figure it&#8217;ll be a novel concept in social medai since most other podcasts unintentionally drive people away.</p>
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		<title>By: Douglas Walker</title>
		<link>http://www.shillpodcast.com/shill-podcast-old-media-rules-or-new-media-game/comment-page-1/#comment-41</link>
		<dc:creator>Douglas Walker</dc:creator>
		<pubDate>Fri, 11 Apr 2008 00:15:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.shillpodcast.com/shill-podcast-old-media-rules-or-new-media-game/#comment-41</guid>
		<description>Call in comments - We don&#039;t care what listeners think
Whacky side bit - The whole show is a wacky side bit
Crusty old vet - That would be your hosts
Clarkey - Can&#039;t trust him, he will screw things up purposely to get on the Shit List with Ed.

Google Juice is for posers anyway. We got the ultimate honour and were categorized under &quot;Pornography&quot; by Stumble Upon.

http://www.stumbleupon.com/url/www.shillpodcast.com/

If that doesn&#039;t bring in soon to be disgruntled listeners then I have lost my faith in the Web.</description>
		<content:encoded><![CDATA[<p>Call in comments &#8211; We don&#8217;t care what listeners think<br />
Whacky side bit &#8211; The whole show is a wacky side bit<br />
Crusty old vet &#8211; That would be your hosts<br />
Clarkey &#8211; Can&#8217;t trust him, he will screw things up purposely to get on the Shit List with Ed.</p>
<p>Google Juice is for posers anyway. We got the ultimate honour and were categorized under &#8220;Pornography&#8221; by Stumble Upon.</p>
<p><a href="http://www.stumbleupon.com/url/www.shillpodcast.com/" rel="nofollow">http://www.stumbleupon.com/url/www.shillpodcast.com/</a></p>
<p>If that doesn&#8217;t bring in soon to be disgruntled listeners then I have lost my faith in the Web.</p>
]]></content:encoded>
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	<item>
		<title>By: Colin McKay</title>
		<link>http://www.shillpodcast.com/shill-podcast-old-media-rules-or-new-media-game/comment-page-1/#comment-40</link>
		<dc:creator>Colin McKay</dc:creator>
		<pubDate>Fri, 11 Apr 2008 00:06:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.shillpodcast.com/shill-podcast-old-media-rules-or-new-media-game/#comment-40</guid>
		<description>Once again, first.

I&#039;m getting discouraged that you guys aren&#039;t getting the linklove and google juice. It&#039;s episode 6!

You obviously need to ask for call-in comments, think up some wacky side bit and maybe bring in a crusty old vet .... okay, what about Clarkey?</description>
		<content:encoded><![CDATA[<p>Once again, first.</p>
<p>I&#8217;m getting discouraged that you guys aren&#8217;t getting the linklove and google juice. It&#8217;s episode 6!</p>
<p>You obviously need to ask for call-in comments, think up some wacky side bit and maybe bring in a crusty old vet &#8230;. okay, what about Clarkey?</p>
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