Shill Podcast - Old Media Rules or New Media Game

 
icon for podpress  Shill Podcast #6: Play Now | Play in Popup | Download

0:31 Dave vainly tries to present a softer, gentler side of himself, by introducing the wishy-washy topic of everything new is old again. Doug smells blood in the water and writes a cheque his ass can’t cash.

1:30 The wide awake listener will notice that Dave doesn’t really believe that things have changed much. Doug snorts his contempt while spouting new media bafflegab like a tongue-tied politician on a filibuster. And so Shill hits cruising speed.

2:00 Doug shouts the obvious from the rooftops, claiming that infinite media tends towards zero value while Dave quietly laughs up his sleeves.

3:18 Dave tries hopelessly to make sense of the senseless. Doug verbally bludgeons Dave like an obtuse child while expecting retribution from the listener for his own obtuse claims.

4:49 Dave makes a withdrawal from the Clue Bank reminding us that there has always been more content than any human being could intake. Doug accuses the whole Internet of piracy by saying that to consume digital content is to copy. He also admits to boarding the SNL bandwagon en route.

7:30 Dave plays the Doug Whisperer and tries to tease some sense out of Doug’s ranting and wonders whether searching for needles in a haystack is a good use of time.

8:10 TRITENESS WARNING: Doug brings up Sturgeon’s Saw.. er Law.

9:05 Dave attempts to claim a point for Team Status Quo talking about the value of editors and the hassle of DIY media. Doug pats Dave on the head and says that the glut of content allows for blessings like LOLCats to thrive, which would have been impossible in traditional content.

12:31 Dave conjures the ghost of repeater bloggers and value creation wondering aloud how social media only took two years to be inane when it took traditional media a few decades.

13:35 Smug bastard Doug takes a cheap shot at Dave calling him linear in a networked world and then doubles the output at the abstruse factory. He further embarrasses himself using an archaic meaning of the word “Ho!” like a grade school Shakespeare play.

15:16 Dave comes to Doug’s rescue and makes his point for him that the network does indeed bring value to finding content of interest and admits to stalking his favourite echo chamberites via twitter.

17:10 Dave again wonders about the value of repeater blogs and attempts to close Shill where it started. This gets Doug’s goat and in a fit of irritation says that saying everything is the same is sloppy thinking, he then gives his own hypocrisy a hug.

21:12 Doug questions the value of the last 21 minutes and then like a teenager driving a manual transmission, Shill splutters and lurches to an end.

Theme Music:

I Want To Hear What You Have To Say” by the Subways via the Podsafe Music Network.

Comments:

Let David and Doug know how dumb they are at shillpodcast@gmail.com or visit the blog at shillpodcast.com

Shill Podcast - Piranhas, Cows and other awkward metaphors

 
icon for podpress  Shill Podcast #4 [20:33m]: Play Now | Play in Popup | Download

Show Notes

0:47 After some stammering Doug tells a graphic story of what happens to hapless cows in the Amazon and somehow believes it to be relevant to Social Media. Dave is kind enough to mute his mic while laughing up his sleeves.

2:23 Having set the stage Doug burns it down revealing that only bloody cows get skinned by piranhas. He also starts dreaming about polluting the literary world with yet another vague metaphor-based business book

3:35 Dave props up Doug’s rickety construct with some vague generalizations of his own, but agrees that brands get the terrorism they deserve and trots out the Wal-mart example.

6:30 Doug steps out of character and tries to push the conversation toward the positive. Dave trots out another tired case study: Apple.

8:00 Doug steals Collin Douma’s thought on the Brand Immune System, combining two esoteric metaphors in a blatant attempt to confuse listeners.

10:24 Dave reveals his greatest fear: throwing a party to have no one show. Kind of like the Shill podcast. Doug feints by linking Dave to PT Barnum, but actually agrees with him.

12:23 Dave talks about engaging versus parroting messages. Doug hits Dave where it hurts by bringing up Mitch Joel again.

14:00 Doug reveals a sore point of his past life as a Customer Service Rep and how he was trained to be incompetent and irrelevant. He also pulls out another ill-thought metaphor of CSRs as untrained soldiers.

15:30 Dave comes to Doug’s rescue with the RIM example of how they don’t own the relationship, the reseller does, but RIM still takes crap for the problems when reseller shifts blame.

16:00 Conversation tangents to cell phones, where lack of industry knowledge barely impedes the flow of opinion. Doug expects to be chastised by the listener for his mistakes.

17:55 Discussion of unlocked and hacked iPhones, illustrates some important point that eludes both hosts - could be the alcohol.

20:05 With the elegance of a rhino doing needlepoint, Doug slits the throat of another episode of Shill.

Theme Music:

I Want To Hear What You Have To Say” by the Subways via the Podsafe Music Network.

Comments:

Let David and Doug know how dumb they are at shillpodcast@gmail.com or visit the blog at shillpodcast.com

Shill Podcast - eMarketer’s 2008 hidden marketing trends

 
icon for podpress  Shill #2 [20:16m]: Play Now | Play in Popup | Download

Show Notes:

00:28 Doug & Dave discuss a recent e-Marketer reporter about 2008 hidden marketing trends. Verdict: rehash, nothing new, blah, blah, blah

01:40 Dave rants about media fragmentation being nothing new. Warning: obligatory and obvious reference to Bruce Springsteen by Dave.

02:29 Doug says notion of internet as marketing hub is as old as, well, the interwebs. Dave & Doug violently agree that smart marketers have been doing this forever.

05:53 Dave accuses Doug of smelling his own butt. Doug denies the accusation. Still friends…for now.

06:00 Dave & Doug go off on a tangent about marketers worrying too much about GRPs and not enough about really reaching their audiences. Doug notes how everything competes for our time.

07:51 F-bomb alert. Doug says the only way to stand out is to be “fucking awesome.” Pure genius…except for the mandatory Apple love.

08:50 More bad language…this time from Dave. Potty mouth. Basic point, don’t sweat the research…make something that people want. Obligatory Seth Godin reference. Dave is a name-dropping SOB.

10:00 Doug rails against the notion of “leadership” when most companies just follow. Dave says desire for growth is enemy of leadership.

11:30 More Apple references? Are these guys on retainer? Apple almost screwed it up, but iPod saved Apple. Doug and Dave chat up how the Microsoft Zune has no chance and how Xbox really helped their brand. Nintendo has apparently pulled an Apple. Way to go Wii!

14:30 Dave shows his age by admitting he can’t make an Xbox work. Loser. Doug and Dave mock fat gamers. Good times.

15:50 Doug thankfully brings it back on topic and sets Dave off on a rant about the term “aggregation.” Oh, Doug…

16:58 Doug says he’s over-reacting. Marketers need some efficiencies. Stops short of calling Dave a dumb-ass…for now.

18:24 Doug rants about marketing terminology. He says it treats them like the enemy.

18:54 Doug and Dave close the show smoothly like the pros that they are.

Theme Music:

I Want To Hear What You Have To Say” by the Subways via the Podsafe Music Network.

Comments:

Let David and Doug know what you think about Shill at shillpodcast@gmail.com or visit the blog at shillpodcast.com