Shill Podcast - eMarketer’s 2008 hidden marketing trends
Show Notes:
00:28 Doug & Dave discuss a recent e-Marketer reporter about 2008 hidden marketing trends. Verdict: rehash, nothing new, blah, blah, blah
01:40 Dave rants about media fragmentation being nothing new. Warning: obligatory and obvious reference to Bruce Springsteen by Dave.
02:29 Doug says notion of internet as marketing hub is as old as, well, the interwebs. Dave & Doug violently agree that smart marketers have been doing this forever.
05:53 Dave accuses Doug of smelling his own butt. Doug denies the accusation. Still friends…for now.
06:00 Dave & Doug go off on a tangent about marketers worrying too much about GRPs and not enough about really reaching their audiences. Doug notes how everything competes for our time.
07:51 F-bomb alert. Doug says the only way to stand out is to be “fucking awesome.” Pure genius…except for the mandatory Apple love.
08:50 More bad language…this time from Dave. Potty mouth. Basic point, don’t sweat the research…make something that people want. Obligatory Seth Godin reference. Dave is a name-dropping SOB.
10:00 Doug rails against the notion of “leadership” when most companies just follow. Dave says desire for growth is enemy of leadership.
11:30 More Apple references? Are these guys on retainer? Apple almost screwed it up, but iPod saved Apple. Doug and Dave chat up how the Microsoft Zune has no chance and how Xbox really helped their brand. Nintendo has apparently pulled an Apple. Way to go Wii!
14:30 Dave shows his age by admitting he can’t make an Xbox work. Loser. Doug and Dave mock fat gamers. Good times.
15:50 Doug thankfully brings it back on topic and sets Dave off on a rant about the term “aggregation.” Oh, Doug…
16:58 Doug says he’s over-reacting. Marketers need some efficiencies. Stops short of calling Dave a dumb-ass…for now.
18:24 Doug rants about marketing terminology. He says it treats them like the enemy.
18:54 Doug and Dave close the show smoothly like the pros that they are.
Theme Music:
“I Want To Hear What You Have To Say” by the Subways via the Podsafe Music Network.
Comments:
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